Attention management increases the ability to focus attention and can be done at the individual and organizational level. Managers are encouraged to deal with their own attention problems before trying to influence employees in their organization. In order to understand attention management, people must be aware of where they focus most of their attention. Most experts divide attention into four different areas or zones. While the names change, the ideas are all the same.

Four Areas of Attention:

  • Intentional: When working intentionally, people plan strategically and prioritize their activities.
  • Responsive: In this area people are responding to the world around them. They spend more time putting out fires than working intentionally.
  • Interrupted: People spend too much time answering messages and handling situations that interrupt their work.
  • Unproductive: This occurs when people waste time at work. Unless you are taking a scheduled break, checking Facebook and chatting is unproductive.